Eleen was to be named Oleen, version of the word ‘Oleum’ meaning ‘oil’. But it was not to be. The name Oleen was pre-registered. Several other names were tried. However by then the creative team were so used to Oleen that they did not want to let it go easily. Then someone discovered that E of Emblica ( botanical name of Amla) and Vitamin E, if placed before the string of characters ‘leen’ forms a good name that rhymes with ‘Oleen’ and contains the common character ‘E’ of both the special ingredients in the product. So there it was! Eleen finally got its name.